21/06/2025

When you say ‘Romanian product’, olive oil is not the first thought that comes to mind.

[...] When you say "Romanian product", olive oil is not the first thought that comes to mind. But the story of the Adam family from Craiova shows that perseverance can rewrite geographical clichés. The Eliada brand, founded by Camelia and Cătălin Adam, produces extra virgin olive oil in Greece but keeps its fiscal and cultural identity in Romania. The result: major distinctions in some of the world's most demanding competitions and recognition that turns a family business into a benchmark of quality. [...]