15/07/2025

ApropoTV – How Eliada Became Romania’s Most Awarded Olive Oil Brand

[…] ELIADA is 100% Romanian, even though the olives and the Greeks are from there, from their motherland. Basically, Călin and Camelia Adam lease olive groves in Greece, hire a processor, bring in a specialist to supervise production or do it themselves, choose the packaging, order the labels, and take care of marketing and sales. The resulting extra virgin olive oil has won several international medals at competitions, becoming the most awarded Romanian olive oil brand. Călin and Camelia come to Next Level, a column supported by Banca Transilvania, to detail how their Eliada brand got here and why extra virgin olive oil (as well as the related products they sell) gave them meaning and direction in life. To Greece, of course, as we also like it very much.[…]